These days, contouring is as common as brushing your teeth. Most people do it daily, or on a regular basis. Every makeup brand has a contour kit, (if not they should seriously shut down). The choices are endless for the beauty-obsessed millennial. Don’t believe me? Just go to any Sephora near you and you’ll see dozens of youngsters spending hard earned (or allowance) on the most luxurious goods. It is inevitable that celebrities left and right are joining the bandwagon of dozens of makeup companies wanting to make it into those hands.
Kim Kardashian West first launched her cosmetics line late June this year and sure enough her first product was a contour sticks set. She later launched a second powder contour set just a few months ago. Rihanna on the other hand released her Fenty Beauty line as a surprise (nobody knew!) during Fashion Week this year. She had her whole collection of foundation, lipsticks, makeup brushes, and etc, and of course it included contour sticks.
Watch my video above for a side by side comparison of the two.